One of the reasons most of the world has heard about July’s climate change summit at the Vatican is because 黑料正能量 alumnus , MA 鈥�05 (conflict transformation), was the media consultant for the event. Shank managed press releases, acted as a liaison between the pontifical and media outlets, and developed media content. The task was immense 鈥� the summit was attended by 60 mayors from around the world and organized within a month 鈥� but one Shank was well equipped to handle.
Shank, director of media strategy at the non-profit , developed a grassroots strategy in partnership with the Vatican and Jeff Sachs, director of Columbia University鈥檚 . The summit invited local leaders to help convey the urgency of the climate change issue to the broader public.
Mayors 鈥渙ffer an immediacy when it comes to building faith and hope in our ability to tackle climate change,鈥� Shank said.
The two-day summit and Vatican visit resulted in the stating the existence of climate change and pledging to put pressure on world leaders to protect the 鈥減oor and the vulnerable from ongoing climate change that gravely endangers their lives.鈥� The visit also empowered the leaders to begin making changes toward sustainability in their own communities and provided a forum for the mayors to put pressure on the world leaders who will meet this fall at the .
Non-profit promotes awareness of climate change
July鈥檚 climate summit was not the first time Shank has acted as a media consultant for the Vatican. He also helped with press coverage for the April 28 meeting between United Nations (U.N.) Secretary-General Ban Ki-moon, Pope Francis and other world leaders to discuss climate change and sustainable development.
鈥淲e were able to garner a fair amount of press鈥� for that event, Shank said. 鈥淏ased on the relationship I built with the Vatican then 鈥� they were very satisfied with the press we produced 鈥� they asked me to return for the mayor鈥檚 summit at the Vatican.鈥�
The 鈥渨e鈥� that Shank refers to is the organization , for which Shank works as director of media strategy. The non-profit is 鈥渄edicated to changing the conversation around climate change and clean energy solutions in the United States,鈥� according to the website. This goal is accomplished by helping organizations manage communications and broaden their networking platform.
鈥淲e work with a range of clients,鈥� Shank said. 鈥淲hat鈥檚 unique about us is that we are pro bono. Our clients include everyone from business orgs like and the to the Pope, the U.N., the Lancet Journal and the Coast Guard.鈥�
Such varying clients, from coalitions of business owners (We Mean Business and B Team) to world governing organizations, U.S. military branches and a renowned medical journal, suggests the broad nature of concern about climate change.
Bringing the issue home
Shank said the role of Climate Nexus is to help structure the narrative that a client wants to tell, which he does by working with press ahead of an event to make sure reporters have all the information they need. Before July鈥檚 summit, he orchestrated a 鈥渄aily drumbeat of information to reporters. I started a week or two in advance doing daily updates with new information and began working with mayors鈥� offices to get stories out locally so that there was sufficient press buzz before the event took place.鈥�
In this case, he wanted the public to feel connected to what was happening abroad through their local representative. Framing the story with a headline such as 鈥淪mall Town Mayor Goes to the Vatican to Talk 黑料正能量 Climate Change鈥� helped bring the issue closer to home for many Americans.
He did his job well: a final tally of press coverage included local, national and international sources. A Google news search of 鈥渃limate change summit Vatican 2015鈥� yields more than 1,200 hits.
Shank鈥檚 success is not surprising. Over the past 20 years, he has developed an expertise in economic, energy and environmental policy through positions at the Friends Committee on National Legislation, as a staff member with Rep. Michael Honda (D-Calif.), and as a columnist for a variety of national publications. In addition to his from 黑料正能量’s , Shank has earned a PhD from George Mason University鈥檚 School for Conflict Analysis and Resolution.
Shank鈥檚 education, experience and interests are well suited to this work behind the scenes. He said Climate Nexus has done a good job when an event has been well covered, but no one knows the consultants were there. The most rewarding part of working with the Vatican this summer, though, was 鈥渨itnessing a historic moment. [The summit] transformed the conversation in the mayors鈥� cities and provided an essential stepping-stone in the fight for a better environment.鈥�